Toronto Hydro customer data breach: Are home addresses and phone numbers less important?

August 4, 2009

Toronto Hydro’s CEO David O’Brien sent 685,000 letters last week, to inform customers that the “name, address, account number and the amount of the last bill of some of [their] customers has come into the possession of a third party not associated with Toronto Hydro.”
The letter doesn’t use the word “stolen” or “theft” although from [...]

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I apply the ‘critical path method’ when brewing my morning coffee– Is that odd?

July 29, 2009
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It’s weird when you subconsciously apply project management principles when making your morning coffee, right?
While making my coffee today, I got somewhat introspective on my several-times-daily coffee-making-habit. What I’m referring to as a “habit” may actually be a “quirk”,  which is why I felt compelled to write about it.
Specifically, I wonder if this quirk has [...]

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Let’s Go for an Important Walk this October 1st

July 25, 2009
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There is an old saying: “You can’t really understand another person’s experience until you’ve walked a mile in their shoes.”
That’s why I’m participating in the White Ribbon Campaign to Walk A Mile in Her Shoes. On Thursday October 1, 2009 we’re all going to help end violence against women and girls, one man-sized step at [...]

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Electronic Arts declares victory in War against Canada

June 1, 2009
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You didn’t hear the news? Neither did anybody else… Electronic Arts led a covert operation  and Canadians are only now learning of the details.
The obvious tip was the Electronic Arts’ “The Sims” website where the United States of America flag refers to all of North America– including Canada.
I realize that US and Canadian citizens are [...]

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Dealing with tech support? Force an official position to get what you want.

April 22, 2009
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I recently dealt with a company, well known for its strict warranty policies and had success in procuring a replacement battery for my notebook even though it was 3 months out of warranty. I wanted to share my experience with you with the hope that my suggestions might make your future calls to tech support [...]

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Doritos Guru contest UPDATE: Cast your vote as semi-finalists fight for millions!

April 3, 2009

In an earlier post, I talked about Doritos brilliant marketing campaign that involved a contest for creative types to name their latest flavour, and create a commercial spot.
OK, so maybe the prize isn’t worth millions… but it could certainly prove a worthwhile effort for the individual(s) creative enough to secure the contest’s first place prize [...]

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See you at Mesh 2009! April 7th-8th.

March 30, 2009

I’ll be attending Mesh 2009 this year, and I’m super excited about it. The friendships I’ve made and the things I learned at my last conference we’re worth every penny. I wrote a more detailed Mesh post on the TechSMB blog which you can find here.

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Creative Guru Needed for Doritos’ Latest Flavour

March 8, 2009

Would you like $25,000 and a 1% take of future net sales from Doritos’ yet-to-be-named tortilla product? It’s easy, all you have to do is come up with a name and a “guru worthy” advertising TV spot and submit your entry to Frito Lay before March 18, 2009.
From a marketing standpoint, the idea is brilliant. [...]

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